technical writer

the next generation prefers remote labor…

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In a world where all things “cloud,” are connected; why put up with the overhead costs of onsite labor? According to an American Community Survey in 2020 – 2021, “remote workers work substantially longer hours per week than on-site workers.”

In the corporate environment, situation norms where remote labor works include security, disaster recovery, communications, and live test or development. Approximately 16% of the U.S. population of employers, employs remote labor. For corporate abroad environments, remote labor helps reduce the costs of overpopulation, unethical labor practices, onsite risk, travel costs and much more.

Your company deserves a technical writer

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Have you ever watched a technical training video on how to implement a software development kit and realized that you learned nothing? The reasons for this could be because there just was not enough information, the speaker’s tone of voice put you to sleep, or the speaker was speaking so fast that you could not determine the steps required.

Bad development experiences can lead to product purchase refusals. For this reason, many consumers today want more than just a video for their complex web-based development projects. Not only is documentation such as a user guide needed for in-person and video training, but scripts and outlines of what should be presented. Training videos are great if you have the time and money to develop training properly. But in most cases, that prize engineer that knows everything about your product will not be the right resource for delivering the training to a customer.

As technical writers, we work to get the most out of the information needed to develop content for complex technical topics and have worked with some pretty advanced subject matter experts. We often assist in testing the usability of a product through documenting it. Our assistance can help make a difference in how your application is delivered and perceived by customers. Let us help put some direction into your development.

Are Internet Services stealing your business brand?

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On the world wide web, there is a common struggle for publicity amongst businesses.  Some of the most common techniques for business exposure is having a unique name business name. Ever wonder why your uniquely trademarked business isn’t getting the attention it needs?  It might be because advertising markets are stealing your business brand.

Business Brand

In most cases, when using an appropriate search engine provider, a user just has to enter the company name to find a company and their website. Here, the business is shown as being related to another company by this search engine advertiser offering free company website submissions. The search engine provider is not returning the correct URL with the correct company name entered by the user at all.

creative virtuosity

Post-pandemic, many search engine promotion firms are struggling to make businesses anew.  Even businesses that have no experience in internet advertising and marketing are getting a shot at breaking into the field. But don’t be fooled by their statements that they are not controlling your business rankings on the internet. Many of these businesses are using your company brand name to get business exposure.

Big business trends in advertising may seem legal, but if someone is using your trademarked business name to start their business, get business exposure or prevent business, this can be considered trademark infringement.