In a world where all things “cloud,” are connected; why put up with the overhead costs of onsite labor? According to an American Community Survey in 2020 – 2021, “remote workers work substantially longer hours per week than on-site workers.”
In the corporate environment, situation norms where remote labor works include security, disaster recovery, communications, and live test or development. Approximately 16% of the U.S. population of employers, employs remote labor. For corporate abroad environments, remote labor helps reduce the costs of overpopulation, unethical labor practices, onsite risk, travel costs and much more.
In 1964, Paul Baran created the theory of a distributed network. The theory was proposed as part of research for Advanced Research Projects Agency (ARPA) by Rand corporation with the intention of creating a communication network with no command point to prevent nuclear attacks on its airborne fleet(s).
Within ARPA’s research the concept of a packet switching network was introduced by Leonard Kleinrock who used it to send a message from University of California, Los Angeles (UCLA) to Standford. In 1965, Lawrence Roberts, a chief scientist for ARPA research, designed a small-scale network infrastructure that allowed two computers located in two different places to communicate. The two computers were linked using a single phone line and a modem enabling the transfer of digital data called “packets,” thus, ARPANET, now called the Internet, was born.
Bob Kan and Vint Kerf expanded the theory of “packet switching” in 1974, with the introduction of Transmission Control Protocol and Internet Protocol (TCP / IP). The concept of digital data transferred in packets would later be described by Vint Kerf (2007) as, “the infrastructure that gets things from point A to point B.”
In 1983, the Domain Name System (DNS) was invented by Paul Mockapetris and Jon Postel at the University of Southern California (USC). The purpose being to create a centralized system that converts domain names into internet protocol (IP) for Internet communication.
ARPANET’s research was later refined and expanded through the use of communication standards such as Hypertext Markup Language (HTML), Hypertext Transfer Protocol (HTTP) and the Uniform Resource Locator (URL) by Tom Berners Lee, eminent of the World Wide Web (1989). The concept exploded into internet browsing applications when Marc Anderson created the first widely used Mosaic browser.
ARPANET was decommissioned in 1990; however, the Internet landscape created in its wake now reaches space in its imaginative creation, crossing earth and country borders with limitless boundaries through remote satellite driven technologies.
Have you ever watched a technical training video on how to implement a software development kit and realized that you learned nothing? The reasons for this could be because there just was not enough information, the speaker’s tone of voice put you to sleep, or the speaker was speaking so fast that you could not determine the steps required.
Bad development experiences can lead to product purchase refusals. For this reason, many consumers today want more than just a video for their complex web-based development projects. Not only is documentation such as a user guide needed for in-person and video training, but scripts and outlines of what should be presented. Training videos are great if you have the time and money to develop training properly. But in most cases, that prize engineer that knows everything about your product will not be the right resource for delivering the training to a customer.
As technical writers, we work to get the most out of the information needed to develop content for complex technical topics and have worked with some pretty advanced subject matter experts. We often assist in testing the usability of a product through documenting it. Our assistance can help make a difference in how your application is delivered and perceived by customers. Let us help put some direction into your development.
What sells technology better than the people who use it every day…, without a person that understands your technology, or has the ability to conceptualize it; writing a proposal, user manual, or online help system on that technology is not built on facts but rather vague marketing jargon.
For example, here is a statement from a marketing advertisement that states, “Solutions that improve efficiency, ensure safety and drive performance by delivering unparalleled operational and compliance support.”
Can anyone really discern that this statement is factual about a product being promoted and sold “as is” in web application development? There is a variant for every social media platform, as there is a variant for your web application design. There is nothing “exceptional” in the concept of being sold “as is”.
Add direction to how your content is being promoted, by sticking to factual statements. The industry frowns on piecemealed applications that promote compliance when there is no actual compliance value in buying a piece of an application to create another product.
On the world wide web, there is a common struggle for publicity amongst businesses. Some of the most common techniques for business exposure is having a unique name business name. Ever wonder why your uniquely trademarked business isn’t getting the attention it needs? It might be because advertising markets are stealing your business brand.
Business Brand
In most cases, when using an appropriate search engine provider, a user just has to enter the company name to find a company and their website. Here, the business is shown as being related to another company by this search engine advertiser offering free company website submissions. The search engine provider is not returning the correct URL with the correct company name entered by the user at all.
Post-pandemic, many search engine promotion firms are struggling to make businesses anew. Even businesses that have no experience in internet advertising and marketing are getting a shot at breaking into the field. But don’t be fooled by their statements that they are not controlling your business rankings on the internet. Many of these businesses are using your company brand name to get business exposure.
Big business trends in advertising may seem legal, but if someone is using your trademarked business name to start their business, get business exposure or prevent business, this can be considered trademark infringement.
